Customer CEO: How to Profit from the Power of Your Customers

by Chuck Wall and Michael Port

Book Overview

Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1937134377
• ISBN13: 9781937134372
• Release Date: May 2013
• Publisher: Routledge
• Length: 240 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.0" x 8.7"