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Customer Centricity: A Sense Making Framework f... 6209729754 Book Cover

Customer Centricity: A Sense Making Framework f...

Edition Description

Organizations seem to understand the "importance of the customer" in running a sustainable business, so efforts such as the implementation of Customer Service, Customer Experience and Customer Relationship Management (strategies) have been popular in recent years. However, these...

Edition Details
Format:Paperback
Language:English
ISBN:6209729754
Format: Paperback
Condition:
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