Customer-Centric Revenue Management: Requirements, Implementation, Application - a Critical Evaluation

By Shanin Schuessler

Research Paper (postgraduate) from the year 2010 in the subject Tourism - Hotel Industry / Catering, grade: A, University of Brighton (School of Service Management), course: Contemporary Issues in International Hospitality, language: English, abstract: The purpose of this paper is to initiate a discussion on the feasibility of customer-centric revenue management CCRM] in the hotel industry. Therefore, the requirements of this practice will be analysed to define subsequently implementation strategies, which are based on a framework of customer loyalty and profitability. Further, these implementation strategies will be used to analyse the execution of CCRM in a casino resort hotel. The paper will conclude with a discussion on the feasibility of CCRM by summarizing implementation challenges and by assessing its potential effect on customers' perception of fairness in revenue management.

• Format: Paperback
• Language: English
• ISBN: 3640921798
• ISBN13: 9783640921799
• Release Date: May 2011
• Publisher: Grin Verlag
• Length: 24 Pages
• Weight: 0.10 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"