Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

By: Kaufmann, Hans Ruediger

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1466625244
• ISBN13: 9781466625242
• Release Date: November 2012
• Publisher: Business Science Reference
• Length: 676 Pages
• Weight: 4.05 lbs.
• Dimensions: 1.7" x 8.8" x 11.1"