Customer behavior: Consumer behavior & beyond

by Jagdish N. Sheth, Banwari Mittal, Bruce I. Newman

Book Overview

This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0030468426
• ISBN13: 9780030468421
• Release Date: January 2001
• Publisher: Dryden Press

Customer Reviews

different point of view

the bookwritten by different angle from traditional textbook. It defined the consumer with three players, user, payer, buyer. In the content, it is very systematic to accumulate and practice the same concept for different cases. It enlarges the view of the consumer behavior. It also successfully to integrate the business consumer and individual consumer as a general consumer.