Current Trends and Issues in Internal Communication: Theory and Practice

Chapter 1: Evolving Research and Practices in Internal Communication.- Chapter 2: Leaders as Communication Agents.- Chapter 3: Internal Public Segmentation for Effective Internal Issue Management.- Chapter 4: Internal Social Media, Emerging Technologies, and Internal Communication.- Chapter 5: Employee Advocates: Unlocking Their Power through Internal Communication.- Chapter 6: Employee Voice and Internal Listening: Towards Dialogue in the Workplace.- Chapter 7: Employee Activism and Internal Communication.- Chapter 8: Beyond Internal Corporate Social Responsibility Communication (ICSRC): Creating a Purposeful Organization.- Chapter 9: Enhancing Employee Well-being through Internal Communication.- Chapter 10: Internal Crisis Communication.- Chapter 11: Strategic Change Communications.- Chapter 12: Measuring and Evaluating Internal Communication.- Chapter 13: Internal Communication in a Cross-Cultural and Global Context.- Chapter 14: Closing Thoughts and Future Directions.

• Format: Hardcover
• Language: English
• ISBN: 3030782123
• ISBN13: 9783030782122
• Release Date: September 2021
• Publisher: Palgrave MacMillan
• Length: 263 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.7" x 5.8" x 8.3"