Mass Communication Theories: Explaining Origins, Processes, and Effects

By Melvin L. DeFleur, Margaret H. DeFleur, Margaret H DeFleur

Book Overview

Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

• Format: Paperback
• Language: English
• ISBN: 0205331726
• ISBN13: 9780205331727
• Release Date: October 2009
• Publisher: Routledge
• Length: 380 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.8" x 8.3" x 10.8"