Current Issues in Political Marketing

By Jennifer Lees-Marshment, Walter W Wymer Jr, Walter W. Wymer Jr.

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0789024381
• ISBN13: 9780789024381
• Release Date: May 2006
• Publisher: Routledge
• Length: 328 Pages
• Weight: 1.15 lbs.
• Dimensions: 8.4" x 0.7" x 6.1"