Current Dimensions of Corporate Innovation Strategies

By Sandra Montchaud

This book considers innovation as a key success factor for companies in various sectors ranging from high technology to more traditional. Innovation is a complex and risky process that involves critical strategic choices to be competitive in a turbulent world. Knowledge is the core of this process and requires appropriate strategies not only to increase its in-house development but also to capture it from outside. In the context of globalization, strategies implemented by firms included the internationalization of innovative activities for the purpose of adaptation to markets or insertion in excellence networks. The analysis of the current dimensions of corporate innovation strategies is based on the reference literature and existing practices through case studies.

• Format: Hardcover
• Language: English
• ISBN: 1786300710
• ISBN13: 9781786300713
• Release Date: November 2020
• Publisher: Wiley-ISTE
• Weight: 1.47 lbs.