Curating Culture: How Twentieth-Century Magazines Influenced America

Print magazines were the original niche medium, creating communities long before the internet allowed audiences to find specialized content and interact with like-minded readers. Consumer magazines provided information, inspiration, empathy and advocacy for readers with specific goals and concerns. The targeted advertising business model of magazines was an early precursor of contemporary algorithms and metrics behind social media marketing. The cultural...

• Format: Hardcover
• Language: English
• ISBN: 1538138107
• ISBN13: 9781538138106
• Release Date: July 2021
• Publisher: Rowman & Littlefield Publishers
• Length: 224 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"
• Grade Range: Postsecondary