The Culture Mastery 4 C's Process(tm) Program workbook has been specifically designed to help executives address differences and frustrations through the 4 C's process(tm) that builds intercultural competence. The ability to build culture mastery doesn't rest only on knowing about another culture, but also on the ability to appreciate what values, dreams, habits and behaviors affect that culture. Culture consists of many things. It encompasses tangible elements such as food, language, customs, religion, and dress as well as intangible elements such as values, beliefs and traditions. These intangible elements are often full with emotions. The emotional component frequently gets overlooked in most models and most informational cultural presentations - but that's the one that is the most critical when you get to the gist of succeeding in another culture.This emotional undertow often makes changing culture a struggle and will define how difficult or easy it's going to be for anyone to adjust to the habits and behaviors of the new culture. The 4 C's Process(tm) of the Culture Mastery program helps individuals understand the "why" of their emotional response to working and/or living in another culture - and provides them with tools to become emotionally intelligent and competent when working across cultures.
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