Culture And Consumption II: Markets, Meaning, And Brand Management

By Grant McCracken

Book Overview

A follow-up to Grant McCracken's groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture. several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation.

• Format: Hardcover
• Language: English
• ISBN: 0253345669
• ISBN13: 9780253345660
• Release Date: May 2005
• Publisher: Indiana Univ Pr
• Length: 226 Pages
• Weight: 1.10 lbs.
• Dimensions: 9.3" x 0.8" x 6.3"