Cultural Values in Chinese Advertising

By Silvia Schon and Silvia Sch¿n

'Success depends upon previous preparation, and without such preparation there is sure to be failure.' These words from the Chinese philosopher Confucius should be taken to heart by every company... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639061446
• ISBN13: 9783639061444
• Release Date: July 2008
• Publisher: VDM Verlag Dr. Mueller E.K.
• Length: 84 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"