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Hardcover Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands Book

ISBN: 019958740X

ISBN13: 9780199587407

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

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Format: Hardcover

Condition: Like New

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Book Overview

How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better...

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