Cultural neuromarketing

by Jeiska Herrera

The development of societies as time goes by has had a strong impact on cultural postures that have repercussions on international economic processes headed by consumption patterns and are responsible for stigmatising intercultural contexts, which is why this research is carried out with the intention of contrasting behaviour between nations. The theoretical compendium is directly linked to the historical-cultural perspective, the economic aspect,...

• Format: Paperback
• Language: English
• ISBN: 6206928497
• ISBN13: 9786206928492
• Release Date: December 2023
• Publisher: Our Knowledge Publishing
• Length: 100 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"