Cultural Marketing and Metaverse for Consumer Engagement

Book Overview

People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1668483122
• ISBN13: 9781668483121
• Release Date: June 2023
• Publisher: IGI Global
• Length: 300 Pages
• Weight: 1.88 lbs.
• Dimensions: 0.8" x 7.0" x 10.0"