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Paperback Cultural Critique and the Global Corporation Book

ISBN: 0253221625

ISBN13: 9780253221629

Cultural Critique and the Global Corporation

(Part of the Tracking Globalization Series)

This book examines the stories that corporations tell about themselves--and explores the powerful influence of corporations in the transformation of cultural and social life. Six case studies draw on CEO memoirs, annual reports, management manuals, advertising campaigns, and other sources to analyze the self-representations and rhetorical maneuvers that corporations use to obscure the full extent of their power. Images of corporate character and...

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Format: Paperback

Condition: New

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