Cult of Analytics: Data analytics for marketing

By Steve Jackson and Steve Jackson

Book Overview

This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It's also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text.

• Format: Paperback
• Language: English
• ISBN: 1138837997
• ISBN13: 9781138837997
• Release Date: November 2015
• Publisher: Routledge
• Length: 202 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"