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A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of... Read Full Overview

A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and governments have used to influence public attitudes over the past century.

In Crystallizing Public Opinion, Edward Bernays lays out his founding principles for the field of public relations. He shows how he effectively used these methods to shape the perceptions and actions of those he set out to influence.

Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations... Read Full Overview

In Crystallizing Public Opinion, Edward Bernays helped to create the fundamental concepts of public relations. Topics he discusses include:
- The roles of a public relations counsel and their importance to organizations.
- Herd mentality, how people's reasons for... Read Full Overview

You may not know Edward Bernays, but Edward Bernays knows you. As the era of mass media unfolded after the first World War, many people became interested in the new opportunities for mass manipulation. A relative of Sigmund Freud and already a fan of Walter Lippmann, Bernays... Read Full Overview

You may not know Edward Bernays, but Edward Bernays knows you. As the era of mass media unfolded after the first World War, many people became interested in the new opportunities for mass manipulation. A relative of Sigmund Freud and already a fan of Walter Lippmann, Bernays... Read Full Overview

Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations.

Bernays defines the counsel on public relations, as, more than a press agent, someone who can create... Read Full Overview

In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on increasing. It is equally certain that it is more and more being influenced,... Read Full Overview

Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations.

Bernays defines the counsel on public relations, as, more than a press agent, someone who can create... Read Full Overview

A seminal work on how public opinion is created and shaped, Edward Bernays's classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

A primer on the then new profession... Read Full Overview

Crystallizing Public Opinion by Edward Bernays, is a foundational work in the field of public relations and propaganda. Often referred to as the "father of public relations," Bernays explores the principles and practices of shaping public opinion, drawing on psychology, sociology,... Read Full Overview

Crystallizing Public Opinion by Edward Bernays, is a foundational work in the field of public relations and propaganda. Often referred to as the "father of public relations," Bernays explores the principles and practices of shaping public opinion, drawing on psychology, sociology,... Read Full Overview

"Crystallizing Public Opinion" by Edward L. Bernays is a foundational work in the field of public relations, exploring the powerful influence of propaganda and social influence on public opinion. Bernays, a pioneer in the discipline, delves into the mechanics of shaping public... Read Full Overview

"Crystallizing Public Opinion" by Edward L. Bernays is a foundational work in the field of public relations, exploring the powerful influence of propaganda and social influence on public opinion. Bernays, a pioneer in the discipline, delves into the mechanics of shaping public... Read Full Overview

In this first ever book on the public relations (PR) industry, Edward Bernays, the original public relations pioneer, brings us the best ways for the government and corporations to relate to the public. Crystallizing Public Opinion brings us the original basic principles... Read Full Overview

A seminal work on how public opinion is created and shaped, Edward Bernays's classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

A primer on the then new profession... Read Full Overview