Crunch Point: The Secret to Succeeding When It Matters Most

By Brian Tracy

Book Overview

In business and in life, things seldom go exactly as planned. You've probably figured out how to navigate around the little bumps but what about full-blown crises, the kind with the potential to derail a company or send your personal life spinning out of control?

This book presents a series of proven, practical techniques for overcoming any setback that may come your way -- on the job, at home, or anywhere in your life. In an accessible format, sales success expert Brian Tracy gives you the motivation, techniques, and confidence to grab tough and urgent problems by the horns and solve them -- quickly, decisively, and completely.

In Crunch Point, Tracy reveals 21 proven ways to:

Take control of the situationStay calm and rational -- even in a crisisCommunicate clearly, constantly, and authoritatively with those around youIdentify and remove all obstacles to resolving the problemDeal with problems more effectively by handling them systematically instead of randomly or emotionally, as most people doDevelop unshakeable courage and super-high self-confidenceGenerate cash flow when the crisis is financial in natureNever lose focus on your customers, no matter how dire the situation may seemCut your losses, when necessary, and save time and money in the long run

Each chapter offers a selection of problem-solving strategies, complete with powerful action steps you can take regardless of the nature or size of the problem.

Dealing with a crisis may never be easy or pleasant, but with the universal problem-solving techniques presented in Crunch Point, you'll have the confidence and skills to rise above whatever comes your way.

• Format: Paperback
• Language: English
• ISBN: 0814436765
• ISBN13: 9780814436769
• Release Date: September 2006
• Publisher: Amacom
• Length: 128 Pages
• Weight: 0.44 lbs.
• Dimensions: 0.3" x 5.6" x 8.8"

Customer Reviews

Brian Tracy delivers the cure for fear-driven paralysis

When things go sideways, it's common for the human mind to shift to "worst case scenarios." Dwelling on these hypothetical situations generates fear, fear induces paralysis, and the "self-fulfilling prophecy"...dwelling on what you DO NOT WANT instead of facing fear head-on and fighting for what you DO WANT...becomes a reality. The chapters are "Stay Calm," "Be Confident In Your Abilities," "Dare To Go Forward," "Get The Facts," "Take Control," "Cut Your Losses," "Manage The Crisis," "Communicate Constantly," "Identify Your Constraints," "Unleash Your Creativity," "Focus On Key Result Areas," "Concentrate On Priorities," "Counterattack!," "Generate Cash Flow," "Care For your Customers," "Close More Sales," "Keep Things Simple," "Conserve Your Energy," "Make Your Connection," "Character Is King," and "Put It All Together." To the reviewer who commented on the size of the book (117 pages), all I can say is that I'd rather have a 117 page book that is focused and filled with usable information than a 300 page book that says nothing and goes nowhere. Look at those chapter titles. You WILL get your money's worth on this one. This book is targeted toward working men and women with their backs to the wall. The only thing that will turn around a bad situation is calm, consistent, well-planned action. This book provides the framework. You fill in the blanks. Stop worrying, roll up your sleeves, and get to work. Brian Tracy will coach you out of your fear, but only if you read the book and take the appropriate actions. Don't buy the book, set it on your shelf, and go back to worrying. You will get stronger with every step you take, no matter how small the steps might be. TAKING the steps is the secret.

Some where, some day you will meet your Crunch Point

This is one of those books that has a way of finding you when it is needed most. It doesn't matter who you are, how much experience you have or how much success you have gained; sooner or later you are going to have a setback. When you do (or you may be in the middle of a crisis now) you will want this book on your desk. The beauty of Crunch Point is that is doesn't overwhelm you with theory. The ideas are basic and things that you probably already know - the problem is, when you are in a crisis you can't think clearly and often overlook the basics. Brian Tracy teaches you to slow down and think. The good news is that it works and with a clear head you will meet your crunch point head on and emerge a winner. Jeb Blount, PowerPrinciples: Do You Have The Winning Edge?

Crunch Point

This was a great book. I used the 21 secrets to succeeding during a "team building" exercise with my group. I had each member use one secret and relate this to their everyday job. Everyone really enjoyed the exercise and I was grateful to have this book as a reference.

RIGHT ON!

Brian's book came at a crucial point in my business when I needed some practical advice, not just more philosophical "business speak". Crunch Point was a great read with applicable information and ideas that will pay dividends for many years to come!

Another Winner by Brian Tracy!

Brian Tracy continues to amaze me! In this new book, Brian Tracy encompasses 2000 years of wisdom and makes it available in only 110 pages! Simple, brief and to the point. Power packed. In Crunch Point you will learn how to: * Stay calm in any crisis * Draw on your inner strength * Get the fact before you respond * Cut your losses * Focus on key priorities * Concentrate on the vital issues * Communicate with the key people * Unlock your inborn creativity * Focus on cash flow * Connect with your inner powers * Never give up, no matter what On the surface, this appears to be a book for entrepreneurs, business people, sales people and perhaps network marketers. It is in fact for all of those and also for everyone facing difficulties today. It will become especially vital if the democrats regain power. Then we can expect a real crunch with higher taxes, job losses, gutting the military, reduced national security and more. Just an observation. Great book by Brian Tracy. Don't judge it by it's size. Brevity is power. Remember Lincoln's Gettysburg address which lasted only 15 minutes? Does anybody even remember the other speaker who spoke for over an hour? I rest my case!