Cruising: A Guide to the Cruise Line Industry

By Marc Mancini

Learning about the cruise line industry is interesting and fun with Cruising. It is written in breezy, magazine-style prose with learning activities that challenge what the reader has learned. A number of reinforcement strategies make the content more easily understood and more likely to be retained. For example, key terms and phrases are in boldface or italicized type, photos, graphs, and sidebars expand each chapter's content, and questions concerning the content encourage contemplation and discussion. The author has ensured that the content reflects a true insider's look at cruise sales, marketing, and operations by having dozens of leading industry professionals, including several cruise line presidents, review its content. The substantial material in this publication is complemented by comprehensive profiles of nearly two dozen cruise lines and is supported by the approval of the Cruise Lines International Association.

• Format: Paperback
• Language: English
• ISBN: 140184006X
• ISBN13: 9781401840068
• Release Date: August 2003
• Publisher: Cengage Learning
• Length: 236 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.3" x 8.3" x 10.9"

Customer Reviews

Good Basic Guide to Cruising

I bought the book to begin CLIA training. This book is very basic, but covers many different aspects of the cruise industry. If you are beginning to work in cruise sales, or are just interested in cruising, I would definitely recommend it.

Very 'freindly' written book

I've enjoined reading this book, mainly due to its freindly-written style. This book certainly offers a welcoming catalysis for everyone who is interested in extending knowledge of cruising industry.Certainly recommended! Dr. Hillel Avihai

Mancini's books are wonderful!

I love and own most of Mancini's books and this one is as good as any at explaining the industry.

A must for a cruise industry career.

If you are serious about obtaining CLIA Certification, reading this book and taking the online exam will be the best value 30 point you will find. It is a very informative and easy reading text book with useful exercises and reviews.

Essential reading for the new cruise agent or travel agent

This book covers all the bases that someone new to the cruise or travel industry would need to know. It really is a textbook for the cruise industry student - complete with chapter reviews and assignments. If you're serious about learning, this is the book for you!