Cruise Tourism & Innovation: Improving Passengers' Experiences and Safety

By Michael H. Breitner

Innovation management is arguably essential for the profitability and growth sustainability of the cruise industry; as it is for most areas of business endeavour. Now, more than ever, the cruise sector is faced with significant challenges, including: safety and industry reputation in the aftermath of the Costa Concordia disaster, al larger competitive scope and diminishing profit margins. Given that innovation management can be perceived as a management attitude and cultural habit, fostering inspiration is just as relevant as delivering innovation methodologies and guidelines. On this basis, the aim of this combined conference proceedings is to provide a creativity impulse and to illustrate the breadth and potential of innovation management in the cruise sector. Sources on inspiration include: mobile information and communication technologies, multimedia, and the internet and focus on areas as diverse as safety, aesthetics, culture and professional education.

• Format: Paperback
• Language: English
• ISBN: 3832536876
• ISBN13: 9783832536879
• Release Date: June 2014
• Publisher: Logos Verlag Berlin
• Length: 278 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 6.6" x 9.4"