Cross-National and Cross-Cultural Issues in Food Marketing

by Erdener Kaynak

Enhance your food marketing operation with this thorough and business-savvy book Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines...

• Format: Paperback
• Language: English
• ISBN: 0789009811
• ISBN13: 9780789009814
• Release Date: April 2000
• Publisher: Routledge
• Length: 112 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"