Cross Media Marketing 101: The concise guide to surviving in the C-suite

By James D. Michelson

A practical guide for sales and marketing leaders including Chief Marketing Officers, Chief Revenue Officers, Sales & Marketing Vice Presidents and Directors for lead generation & revenue

• Format: Paperback
• Language: English
• ISBN: 0989026140
• ISBN13: 9780989026147
• Release Date: February 2017
• Publisher: Schooner Press
• Length: 138 Pages
• Weight: 0.43 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"
• Grade Range: Postsecondary