Cross-Cultural Research in Practice

By Mandy Sha

Cross-Cultural Research in Practice brings together 19 chapters on enhancing research quality and design. Originally published as open-access articles in Survey Practice, an editor-reviewed e-journal from the American Association for Public Opinion Research (AAPOR), these chapters appeared in special issues in 2017 and 2025. The authors and editors are leading experts from academia, industry, and government, and present useful and timely topics, methods, and solutions.

TABLE OF CONTENTS
Foreword by Tim Johnson
Preface: Cross-cultural research in practice by Mandy Sha and Eva Aizpurua

Part I. Survey Translation and Pretesting Considerations
Chapter 1. Cultural mismatches in translation of key sociodemographic questions by Patricia Goerman, Alis Schoua-Glusberg, and Ariana Mu oz Maur s
Chapter 2. Development of a practical translation approach for survey research projects by Liana Manuel, Luis Contreras, Lisa Lee, Barbara Fernandez, Jennifer Vanicek, Meredith Gonsahn, Eduardo Salinas, and Eileen Graf
Chapter 3. Exploring the effects of pre-interview practice in Asian language cognitive interviews by Hyunjoo Park, Patricia Goerman, and Mandy Sha
Chapter 4. The performance of vignettes in focus groups and cognitive interviews in a cross-cultural context by Mikelyn Meyers, Yazm n A. G. Trejo, and Lucia Lykke

Part II. Advancements in methods and evaluations
Chapter 5. Conducting respondent-driven sampling with ethnic minority populations: The state of the field by Mariel McKone Leonard
Chapter 6. Using machine learning to evaluate questions in a multilingual survey by Ting Yan, Hanyu Sun, and Anil Battalahalli
Chapter 7. Multicultural Insights Test: Development of a diagnostic tool for engaging multicultural populations by Edward Rinc n and Dexter Purnell
Chapter 8. Crosslinguistic analysis of an English proficiency question by Marcus Berger, Betsari Otero Class, and Angie O'Brien

Part III. U.S. Latinos/as
Chapter 9. The effects of Spanish-language materials in a local area ABS mixed-mode survey on response rates and sample composition: An experiment by Kristen Olson, Minshuai Ding, and Amanda Ganshert
Chapter 10. Comparing techniques to identify Spanish-speaking households by Martha McRoy and Juanita Vivas Bastidas
Chapter 11. Language choices in surveys: how switching language of interview highlights both identity and acculturation by ngel Saavedra Cisneros
Chapter 12. Successful techniques to recruit Hispanic and Latino research participants by Mandy Sha, Georgina McAvinchey, Rosanna Quiroz, and Jennifer Moncada
Chapter 13. Device and Internet use among Spanish-dominant Hispanics: Implications for Web survey design and testing by Yazm n A. G. Trejo and Alis Schoua-Glusberg
Chapter 14. An argument for asking about transnational assets in surveys by Ilana M. Ventura

Part IV. Low-and-Middle-Income-Countries (LMIC)
Chapter 15. Survey practice in non-survey-literate populations: Lessons learned from a cognitive interview study in Brazil by Meredith Massey
Chapter 16. Can I interview her? Gatekeeping in a telephone survey of female migrants in India by Sharan Sharma, Bijay Chouhan, O.P. Sharma, Jaya Koti, and Sonalde Desai
Chapter 17. Proxy coverage of mobile phone surveys in Low- and Middle-Income Countries: A family profile by Mahmoud Elkasabi
Chapter 18. Age heaping in CATI surveys in Kenya and Nigeria by Charles Lau, Jon Kumaresan, Varsha Sivaram, Jackline Muthoni, and Brian Tabu

Thought Leadership
Chapter 19. Expanding the reach of science communication: Tools, motivation, and recommendations by Mandy Sha with Frauke Kreuter

Edited by Mandy Sha and Eva Aizpurua with Survey Practice Editors Dan Cassino, Doug Currivan, Matthew DeBell, Georg-Christoph Haas, Alice Ramos, Jill Carle, and Ashley Amaya.

• Format: Paperback
• Language: English
• ISBN: B0GM69J6T7
• ISBN13: 9798272127709
• Release Date: February 2026
• Publisher: Independently Published
• Length: 200 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"