
Integrates different cultural frameworks and critically reviews the literature relevant to consumer psychology Covers the main cross-cultural topics in one volumeCan be used as a text in cross-cultural consumer research courses and as a reference book for researchers and academics...

Integrates different cultural frameworks and critically reviews the literature relevant to consumer psychology Covers the main cross-cultural topics in one volumeCan be used as a text in cross-cultural consumer research courses and as a reference book for researchers and academics...