Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions

Book Overview

Integrates different cultural frameworks and critically reviews the literature relevant to consumer psychology Covers the main cross-cultural topics in one volumeCan be used as a text in cross-cultural consumer research courses and as a reference book for researchers and academics

• Format: Hardcover
• Language: English
• ISBN: 3319650904
• ISBN13: 9783319650906
• Release Date: October 2017
• Publisher: Springer
• Length: 218 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"