Cross-Cultural Fashion Marketing: Ethnic Fashion, Diversity and Inclusion

By Satyendra Singh

This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy. It is essential reading for scholars and post-graduate students interested in fashion marketing and management, cross cultural management and consumer culture.

• Format: Hardcover
• Language: English
• ISBN: 1032616717
• ISBN13: 9781032616711
• Release Date: August 2025
• Publisher: Routledge
• Length: 90 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"