Cross-Cultural Content Analysis of Advertising from the United States and India

By Niaz Ahmed

This cross-cultural content analysis (which merged traditional content analysis method with semiotic concepts) compared advertising in the United States (a highly individualistic and low-context... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1581120842
• ISBN13: 9781581120844
• Release Date: February 2000
• Publisher: Dissertation.com
• Length: 122 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.3" x 5.6" x 8.6"