Cross-Cultural Consumption: Global Markets, Local Realities

By David Howes

Book Overview

What does an American refrigerator mean in the Solomon Islands?
Cross-Cultural Consumption is a fascinating guide to the cultural implications of the globalization of a consumer society.

• Format: Paperback
• Language: English
• ISBN: 0415138892
• ISBN13: 9780415138895
• Release Date: November 1996
• Publisher: Routledge
• Length: 224 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.6" x 6.2" x 9.2"