Cross-Cultural Competence: A key to business success in India?

By Elsa Termenon

With a society so multifaceted and rooted in ancient traditions, yet highly globalised and modern, India is often giving western businesses mixed messages. This book goes beyond cultural stereotyping... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3843377219
• ISBN13: 9783843377218
• Release Date: January 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 88 Pages
• Weight: 0.31 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"