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Cross-cultural Buyer Behavior
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Cross-Cultural Buyer Behavior 0762314125 Book Cover

Cross-Cultural Buyer Behavior

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Edition Description

The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers. With chapters written by leading marketing scholars from around the world, including...

Edition Details
Format:Hardcover
Language:English
ISBN:0762314125
Format: Hardcover
Condition:
$
185.99
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