Crm: The Foundation of Contemporary Marketing Strategy

By Roger J. Baran

Book Overview

This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415896576
• ISBN13: 9780415896573
• Release Date: February 2013
• Publisher: Routledge
• Length: 404 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.9" x 8.0" x 9.8"