CRM Practices in Banking Sector

By Anuradha Reddy Malipatel and Ravi Akula

The Present book titled "CRM Practices in Banking sector" is the ideal text for anyone taking CRM as specialization. This book focuses on the concept of CRM, CRM practices in SBH and ICICI banks. The book covers the theoretical framework of CRM, the perspectives of customers towards customer relationship management practices of SBH and ICICI banks. The customers' satisfaction towards the banking services of SBH and ICICI is also covered in this book.Finally, it encompasses the bankers' perspectives towards CRM. This book highlights the trends and latest developments in the CRM area in the banking industry.

• Format: Paperback
• Language: English
• ISBN: 6200454272
• ISBN13: 9786200454270
• Release Date: October 2019
• Publisher: LAP Lambert Academic Publishing
• Length: 220 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"