CRM and the Australian food retail industry

by Peter Schulz

Project Report from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 88%, Macquarie University (Graduate Accounting and Commerce Centre), course: MKTG814, Managing Customer Relations (post-graduate unit), language: English, abstract: The following report will analyse the Australian retail industry with regard to Customer Relationship Management (CRM) activities, with the focus being on food retail. As...

• Format: Paperback
• Language: English
• ISBN: 3640143272
• ISBN13: 9783640143276
• Release Date: August 2008
• Publisher: Grin Verlag
• Length: 64 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"