Crm-A Pathway: A Case Study of Hotel Industry

By Sarang Bhola and Rajashri Chavan

This book envelops theoretical aspects of CRM in relation with hotel industry in Indian scenario. Customer relationship management is a paradigm shift for developing nations and majority of market... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659380520
• ISBN13: 9783659380525
• Release Date: April 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 152 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"