Critical Marketing: Issues in Contemporary Marketing

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.

• Format: Paperback
• Language: English
• ISBN: 0470511982
• ISBN13: 9780470511985
• Release Date: December 2009
• Publisher: Wiley
• Length: 416 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.0" x 6.6" x 9.5"