Critical Determinants of Viral Marketing Special Study for Fmcg & Social Media

By Roy Monish Mrigendra Narayan Shikha

THe book provides insight for Social Media and Viral Marketing impact on FMCG companies. It also shows the demographic impact on Social media uses and how the influencer group promotes Viral campaign to crate a chain of communication which helps in creating brand image of the companies. It also proved that Nowadays, Individuals are progressively utilizing the Internet to speak with others, bring out data, discover suggestions, increment information and cooperate with family companions. This

• Format: Paperback
• Language: English
• ISBN: 257627305X
• ISBN13: 9782576273057
• Release Date: November 2022
• Publisher: Roy Monish Mrigendra Narayan Shikha
• Length: 158 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"