Crisp: Direct Mail Magic: A Practical Guide to Effective Direct Mail Advertising a Practical Guide to Effective Direct Mail Advertising

by Charles Mallory

This book is excellent for anyone who wants to promote a product or service by mail. It takes the reader step-by-step in understanding the complexities of direct mail and learning how direct marketing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1560520752
• ISBN13: 9781560520757
• Release Date: January 1991
• Publisher: Crisp Learning
• Length: 88 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.2" x 8.0" x 9.9"

Customer Reviews

old but good

I checked this out of my local library and then realized it's 16 years old and thought it wouldn't be any good. I read it anyway and was pleasantly surprised! It's a quick read and covers the basics so well that I decided to buy my own copy to keep for reference.

Golden nuggets of info

There are so many HUGE direct mail books out there. This one is great because it gives you the golden nuggets of info related to all aspects of direct mail--planning, writing, designing, getting mailing lists, calculating ROI, and more. Direct mail is not an easy science, but this made it easy. This book is ideal for small business owners, home-based businesses, and other start-up type businesses.