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Crisis, Issues and Reputation Management
By Andrew Griffin and Andrew Griffin
Edition Description
Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management...
Edition Details
Format:Paperback
Language:English
ISBN:0749469927
Format: Paperback
Condition:
$
40.85
Save $5.14!
List Price: $45.99
Crisis, Issues and Reputation Management
By Andrew Griffin and Andrew Griffin
Edition Description
Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive...
Edition Details
Format:Hardcover
Language:English
ISBN:0749476532
Format: Hardcover
Condition:
$
130.06
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