No company or organization is immune to a crisis. Whether you are part of a large corporation or a small family business, a crisis can strike anywhere at anytime. This is the book to help you be... This description may be from another edition of this product.
Crisis planning isn't something an organization can do in the middle of the crisis. Some very influential organizations and businesses have made the mistake of trying. Some survived, some didn't, but they all learned from the process. "Crisis Communications: What Every Executive Needs To Know," illustrates many of these lessons by highlighting nearly a dozen important case studies, and distilling it all into a recommended planning process complete with useful, well thought out checklists, plans, and even forms. This is a very useful book for determining what needs to be done to prepare for crisis, how to handle it once it arrives, and then what to do following the crisis. There are even a half dozen or so actual crisis action plans of prominent organizations/companies and tips for developing your own. This is a simply written, well organized, no-nonsense, hands-on book for getting ready for crisis. There are no wordy theories or arguments, just good solid advice, great case studies that make a point, and excellent sample plans that have worked for some very notable organizations. I have not found another book that lays it all out as simply nor as well as this one.
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