Crisis Communication: Theory and Practice

by Alan Jay Zaremba and Zaremba

Book Overview

Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization's reputation in the eyes of both the public and the members of the organization.

The subject of crisis communication has evolved...

• Format: Paperback
• Language: English
• ISBN: 0765620529
• ISBN13: 9780765620521
• Release Date: March 2010
• Publisher: Routledge
• Length: 256 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 7.4" x 9.0"