Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival

by Peter Anthonissen

Book Overview

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours.

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• Format: Hardcover
• Language: English
• ISBN: 0749454008
• ISBN13: 9780749454005
• Release Date: September 2008
• Publisher: Kogan Page
• Length: 240 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.0" x 6.4" x 9.3"