Creativity in Business: The Basic Guide for Generating and Selecting Ideas

By Ramon Vullings and Igor Byttebier

Creativity Today --the management book on applied creativity--has inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, with a new title, subtitle, and cover design, all intended to breathe a well-deserved second life into this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.

• Format: Paperback
• Language: English
• ISBN: 906369380X
• ISBN13: 9789063693800
• Release Date: June 2015
• Publisher: Bis Publishers
• Length: 204 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.7" x 6.7" x 9.3"