Creative Marketing Communications: A Practical Guide to Planning Skills and Techniques (Marketing in Action Series)

By Daniel Yadin

Substantially revised and updated, the third edition of this popular book is a goldmine of creative techniques. Daniel Yadin shows how to apply the art of good salesmanship to the crafts of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749434589
• ISBN13: 9780749434588
• Release Date: January 2001
• Publisher: Kogan Page Business Books
• Length: 343 Pages
• Weight: 1.25 lbs.
• Dimensions: 9.2" x 0.8" x 6.0"