Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach

By: Miliopoulou, Georgia-Zozeta

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.

• Format: Paperback
• Language: English
• ISBN: 1032362049
• ISBN13: 9781032362045
• Release Date: April 2024
• Publisher: Routledge
• Length: 198 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"