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Creating Value with Data Analytics in Marketing: Mastering Data Science
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Creating Value with Data Analytics in Marketing... 0367819783 Book Cover

Creating Value with Data Analytics in Marketing...

By , , , et al.
Edition Description

This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and...

Edition Details
Format:Hardcover
Language:English
ISBN:0367819783
Format: Hardcover
Condition:
$
249.99
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