Creating Value for Customers: Designing and Implementing a Total Corporate Strategy

By William Band

Book Overview

The 1990s bring challenges to American business that will require radical new management strategies. The management revolution gathering momentum across the country puts customer value creation as... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471525936
• ISBN13: 9780471525936
• Release Date: March 1991
• Publisher: Wiley
• Length: 352 Pages
• Weight: 1.55 lbs.
• Dimensions: 9.6" x 1.2" x 6.4"