Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires

By David Aaker and David A. Aaker

In Creating Signature Stories, branding guru David Aaker applies the power of intriguing, authentic, involving stories to communicate strategic messaging internally and externally, a critical and difficult task. Stories are many times more powerful than facts at getting attention, generating brand energy, creating involvement, persuading, arousing emotion and inspiring. Moreover, success in digital platforms, which is becoming increasingly essential, means content and content means stories. This book, full of case studies, discusses how to find, evaluate, refine and leverage great stories and use them to build brands, enhance customer relationships and inspire employees.

• Format: Paperback
• Language: English
• ISBN: 0143456415
• ISBN13: 9780143456414
• Release Date: May 2022
• Publisher: India Portfolio
• Length: 184 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.6" x 5.0" x 7.7"