Creating Powerful Brands

By Leslie de Chernatony and Malcolm McDonald

Book Overview

This is the relied upon textbook to get students thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750659807
• ISBN13: 9780750659802
• Release Date: January 2004
• Publisher: Butterworth-Heinemann
• Length: 448 Pages
• Weight: 1.90 lbs.
• Dimensions: 9.0" x 1.0" x 6.3"